Specialising in personalised interior design for your home, founders Diana and Laura have created a bespoke interior design service that is affordable for everyone. What's not to love?! Streamlining the interior design service, to a mostly online digital experience, My Bespoke Room has grown from strength to strength.
A trade customer at Rockett St George, My Bespoke Room help to style amazing Rockett St George products, amongst other home interior brands in customer homes and we've become a little obsessed with all their amazing projects as featured on their Instagram @mybespokeroom.
So keen to learn more about this amazing business and the talented female founders, Diana and Laura, we spoke to them all about their business, their homes and their favourite Rockett St George products.
We first met way back in 2004 when we both worked for L’Oréal; the world’s largest cosmetic company. We were introduced at a company social event and instantly hit it off and became firm friends. It wasn’t until almost 10 years later when we had got married (yes, we went to each other’s weddings), had our children and were doing up our own homes, that the idea for My Bespoke Room was born.
When Laura bought her first home she was obsessed with Pinterest (naturally) but didn’t like the fact she couldn’t shop her boards and source all the lovely products she had seen and loved. She wasted hours trying to find alternatives that were in her budget and re-create the looks she had seen. Diana was also doing up her home and felt similar frustrations surrounded by home magazines and clippings.
We both looked into hiring a professional interior designer as we were time poor, but we were quickly put off by the price tag and lack of transparency. We discovered a huge opportunity as people either had to spend tens of thousands to find help or do it entirely themselves and hope for the best (often using Pinterest or magazines to guide them). They had to take a bet that their choice of paint and fabrics, as well as layout, was going to turn out just like the Pinterest photo, and unsurprisingly, more often than not, it didn’t.
We set out to do something about this and create a convenient and friendly online interior design service with affordable flat-fee packages. Our mission was (and still is) that anyone and everyone can have a beautiful home, in their style and in their budget.
We are extremely lucky to have each other and have such a strong relationship in and outside work. Running a company can be extremely demanding and having someone to share this with makes it more manageable as well as fun!
We are both Co-CEOs and are responsible for different areas of the business. Diana looks after Brand, Marketing, PR & Comms, and Laura covers Product, Operations, Commercial and Finance.
We also have an incredible team behind us and the great success of the company today can largely be attributed to them – to all their incredible hard work and passion!
You need investment to be able to grow and scale a company and raising capital has been one of our biggest challenges. In today’s investment world less than 1% of venture capital money goes to all-female founding teams. We count ourselves very lucky to have some very supportive investors who are as passionate as we are on growing our company and developing our services to change the archaic world of interior design.
Once a customer has submitted their easy online brief, they are then matched with their own professional designer that best fits their style, budget and lifestyle.
The designer kicks off the process with a phone call to dig deeper into the brief and what the customer is looking to get out of their room design.
After the phone call, the collaboration process continues, and careful time is spent sharing ideas and layouts through our easy online chat feature. The designer will then create a design direction for the customer to approve, and to make sure that everyone is on the same page.
Once the design direction is approved, the sourcing of furniture and designing begins. The customer will receive their design, complete with a moodboard, annotated floor plan, 2D visual and personalised virtual shopping list with multiple alternatives for each category! (Packages can differ slightly so check out our website to see what’s included in each)
6. When designing a new room for your clients what is the first thing you do or plan to ensure that the home remains faithful to the client’s unique sense of style?
The first point of call is a phone call. The designer will have a chat with the customer to gauge a deeper understanding of their personal style and the functionalities of the project. Obviously, words can be interpreted differently, so the designer will then send across heaps of inspiration for the customer to feedback on.
The entire process is extremely collaborative and the designer is checking in with the customer the whole way through the process to make sure they are going in the right direction.
8. What should no home be without?
Indoor greenery, plants or flowers! It’s the more affordable way to update your interior and the benefits are abundant. Greenery can add life to lifeless corners, a pop of colour and an organic and fresh finish to a room. They also provide oodles of health benefits such as purifying the air, stress relief and are proven to improve your mood and have a calming effect.
Not especially green-fingered? Don’t fret, there are amazing faux options on the market, and whilst they might not be so effective at purifying the air, they can still have a positive effect on your mood!
This is a really exciting year for My Bespoke Room - Later this autumn we are going to be on TV! We’re also launching new products towards the end of the year. This includes a tool for any interior designer to set-up, run and grow their own interior design business online. We’re very passionate about helping not only our customers create beautiful homes, but also for designers to work smarter and have a fulfilling business.
10. Finally, each name three RSG products that you love?
Quick Fire Questions
1. We are happiest when…
Diana: Cuddling up with my two sons watching a movie
Laura: I’m with my family and friends, relaxing on a (warm!) beach
2. Our favourite magazines are…
Diana: Elle Decoration, Vogue and Hello!
Laura: Ideal home, Hello & House Beautiful
3. Our dream holiday would be…
Diana: Brazil with my family
Laura: Island hopping around the Maldives
4. Our ideal day would be spent….
Diana: Binge watching Netflix
Laura: Relaxing with my family and friends on a (warm!) beach
5. Our personal motto is…
Diana: Have courage and be kind
Laura: Teamwork makes the dream work
6. Our guilty pleasures are…
Diana: Red wine and an Indian takeaway
Laura: Coffee, Brockmans Gin with Pink Grapefruit (very specific!), dark chocolate with sea salt
7. The last film we saw was…
Diana: Toy Story 4
Laura: Bohemian Rhapsody. I rarely get to the cinema but I LOVE a good box set.
8. Our favourite book is…
Diana: Ooh a hard one! Probably Bridget Jones’s Diary by Helen Fielding
Laura: Vanity Fair by Willian Makepeave Thackeray
9. In five years’ time, we want to be…
Both: To be the go-to place for all things interior design.
10. The three things we can’t live without are…
Diana: My family, my phone and a good cuppa.
Laura: My family, morning coffee, comfy bed.